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Lesley Cosmetics AB
Responsible for the design and production of a wide range of marketing and communication materials, including motion graphics for social media and events, campaign and event identities, product photography and image retouching, editorial design, and presentation materials for events and training programs.
Social media motion design
Animations created for social media campaigns, product launches, and events. Each piece was tailored for digital platforms, combining motion, storytelling, and brand elements to maximize visibility and audience engagement.
Featured Outdoors!
The "You can do it!" animation was adapted for large-format outdoor advertising and displayed outside Scandinavium in August 2024.
Event and campaign logotypes
A series of logos and visual identities developed for annual events and recurring sales and recruitment challenges. Each concept was designed to reflect the campaign theme and motivate participation, while remaining consistent with the brand’s visual identity.
Motion design for events and training
Animations created to support events and educational sessions. By incorporating motion and visual storytelling, the content helped maintain audience interest, reinforce key messages, and create a more engaging overall experience.
Event presentation design
Presentation materials created for events and training sessions. Each event was given its own visual identity through tailored color palettes and imagery, while key graphic elements were consistently applied across all materials to maintain brand recognition and a cohesive visual thread. The presentations combined my own photography and retouching with selected images from Mary Kay’s image library.
Printed matter
The Look, a quarterly product and inspiration catalogue. I led the complete redesign of the publication, developing a more contemporary visual expression and a clearer information hierarchy to improve readability and inspire customers.
Photography and image retouching
For print and social media.
A blend of studio-shot photography and advanced photo compositing, integrating products seamlessly into stock images.
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