Sam’s Bar og Bistro (formerly Safe as Milk) is a restaurant in Oslo specializing in burgers and red and white pizzas.
 

As part of a freelance project, I was responsible for developing a new visual identity following the rebrand. The work included designing a logotype, defining a colour palette, and establishing a typographic system.
 

The goal was to create a cohesive and contemporary brand expression that reflects the restaurant’s casual yet refined atmosphere. The identity was designed to function seamlessly across both digital and physical applications, ensuring consistency across menus, signage, and online presence.